Management
Search Campaign Management
Carter Kash provides Google Ads search campaign management for local services. With a dedicated ads manager overseeing your account, search campaigns are regularly monitored and optimized based on performance data, search term insights, and client requests.
Management Pricing & Structure
- Initial Optimization: $1,000 for the initial Google Ads search campaign optimization and landing page consulting.
- Monthly Management: $500 per month covers up to five search campaigns or ad groups; no contract required.
- Ad Spend Budget:
Clients can allocate up to $2,500 per month for clicks, with no minimum ad spend.
Search Terms Reports
Each month, clients receive a detailed search terms report via email, outlining the search terms that generated clicks and their associated costs. This ensures full transparency regarding your Google Ads budget allocation and search campaign performance.
Search Campaign Optimization
Budget and bidding
adjustments
are made manually as needed.
Search terms
reports
are analyzed regularly for insights.
Keywords and negative keywords are reviewed and updated.
Ad creatives
are written and tested for performance.
Disapproved ads
are appealed or removed.
Search campaigns are added or removed upon request.
Settings and targeting
are checked and adjusted as needed.
Assets
are added and removed
based on applicability.
Website
recommendations are made via email.
Questions & Answers
Frequently asked questions and answers about search campaign management.
What data is included in the monthly search terms reports?
The following data will be included in your monthly search terms reports.
- Search Terms
- Clicks
- Impressions
- Click Through Rate
- Avg. Cost Per Click
- Total Cost
- Impression Share (Abs - Top)
How much should my Google ad spend budget be the first month?
The average monthly ad spend for local services clients is around $1,500.
There is no minimum but starting with at least $1,000 ad spend budget for the first month is recommended.
What conversion actions are tracked in the Google Ads account?
None, conversion actions are not tracked in the account.
Instead, it is recommended that in-house staff log all new appointment requests originating from Google.
How will I be billed for Google Ads management?
Monthly management fees are invoiced in advance on the 15th of each month and are due by the last day of the month.
All management fees are to be paid by credit card and auto payments can be set up upon request.
$1,000,000+ Ad Spend Managed
Done For You Search Advertising
Leave the complexities of search advertising to a specialist, so you can focus on your business. Contact Carter Kash for search campaign management.
