Search Campaign Management
With search marketer Carter Kash managing your account, your search campaigns are regularly monitored and optimized based on performance data and search term insights.
Pricing
& Structure
- Initial Account Optimization: $1,000 for the initial ads account optimization.
- Search Campaign Management: $500 per month covers up to five ad groups; $100 per month for each additional. No contract required.
- Ad Spend Budget: Clients can allocate up to $2,500 per month for clicks, with no minimum ad spend.
- Referral Program:
Refer a colleague that signs up and receive $100 off your next management invoice from Carter Kash.
Search Campaign Optimization
Budget and bidding
adjustments are made manually as needed.
Search terms
reports
are analyzed regularly for insights.
Keywords and negative keywords are reviewed and updated.
Ad creatives
are written and tested for performance.
Disapproved ads
are appealed or removed.
Search campaigns are added or removed upon request.
Settings and targeting
are checked and adjusted as needed.
Assets
are added and removed
based on applicability.
Recommendations
are offered incrementally and at will.
Search Terms Reports
Each month, Carter Kash provides clients with a detailed report of search terms that generated clicks and their costs, ensuring full transparency on budget allocation and campaign performance.
Questions & Answers
Discover the most frequently asked questions and answers about search campaign management.
What data is included in the monthly search terms reports?
The following data will be included in your monthly search terms reports.
- Search Terms
- Clicks
- Impressions
- Costs
- Impression Share (Abs - Top)
What should my ad spend budget be the first month?
The average monthly ad spend for clients is around $1,500 but spend can reach as high as $2,500 some months if the click traffic is available and the client requests the maximum ad spend.
There is no minimum but starting with at least $1,000 ad spend budget for the first month is recommended.
What if I don't have a website developer?
To receive incremental website recommendations via email, clients must have a qualified website developer available to implement on-site updates.
Note: Website recommendations are provided at will and are not included in the scope of service.
What conversion actions are tracked in the account?
None, conversion actions are not tracked in the account.
Instead, it is recommended that your in-house staff log all new contacts originating from search on the shared sheet provided.
The information provided on the sheet will be used to measure and improve the performance of your search campaigns.
How will I be billed for search campaign management?
Monthly management fees are invoiced in advance on the 15th of each month and are due by the last day of the month.
All management fees are to be paid directly on the email invoice by credit or debit card. Recurring invoices and auto payments are available upon request. Auto payments are charged on the date of invoice.
$1,000,000+ Ads Spend Managed
Contact Carter Kash for search campaign management.